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Palma, Spain, 27 November 2023 – This week, the MarketHub Asia by Hotelbeds 2023 event in Bangkok sparked dynamic and in-depth discussions among industry leaders, paving the way for insights into the future trajectory of the tourism sector under the theme “'Where Next?”. Influential figures and top industry leaders delved into crucial topics spanning from data and technology to the profound influence of the workforce. Amidst substantial disruptions in the tourism sector, Hotelbeds reveals essential insights drawn from its flagship event – a narrative poised to substantially shape the industry’s trajectory for years, if not decades, to come: Projected Workforce Expansion The global tourism sector is projected to generate a staggering 110 million new jobs in the coming decade, according to the World Travel & Tourism Council, with the Asia-Pacific region poised to contribute nearly 70% of these opportunities. This surge is attributed to the robust economic expansion in the area and the burgeoning middle-class populations, both factors driving substantial growth within the tourism job market. The Traveller of Tomorrow A growing trend among travel agencies reveals that up to 90% now seek personalised solutions, catering to a rising demand for individualised and seamlessly tailored experiences by travellers. Hotelbeds reports that these end customers are not just after essential services such as insurance and financial provisions; they seek comprehensive travel packages that offer 24/7 customer support and assistance in local languages. Moreover, the wellness tourism sector is experiencing a surge as travellers increasingly prioritise achieving a harmonious internal and external balance in their lives. Simultaneously, addressing environmental impact becomes a primary focus in the tourism sector, driving the prominence of sustainable travel practices. With 70% of travellers anticipating more eco-conscious offerings, the momentum for environmentally-friendly travel continues to intensify. Emotion is the New Brand Standard A significant shift in young consumers' preferences is evident, with approximately 60% of Millennials and Gen Zs prioritising superior services over price, seeking experiences that create lasting memories during their trips, according to data from Skift. This changing sentiment and the accompanying high expectations are driving the need for innovative business models. These models are leveraging the transformative potential of AI within the travel industry, not only optimising developer workflows but also enhancing customer support, managing reputation, and refining accommodation search functionalities. Asia is a tech leader Asia is 10 years ahead when it comes to technology, and consumers are demanding new travel products, including those in the Fintech arena. The audience also heard that it is important to embrace technology, including artificial intelligence and augmented reality, but it’s important to ensure that data quality is high first. “MarketHub Asia assembled trailblazers from the Asia-Pacific region and beyond to explore the future of travel,” said Carlos Munoz, Chief Commercial Officer of HBX Group. “Under the theme ‘Where Next?’, we delved into the future of tourism amidst significant disruptions, unearthing pivotal insights that will chart the industry’s trajectory for years to come. What emerged was a new wave of excitement and optimism for the future. We’re proud that this event is leading the charge towards a truly innovative era in travel.” For more information about MarketHub Asia, please visit the website. ### About Hotelbeds Hotelbeds, part of HBX Group, are global leaders in the TravelTech space, connecting and empowering businesses by facilitating bridges in the ever-changing and expanding travel ecosystem. Our cloud-based technology platforms offer fast and simple access to a global network of travel products, from accommodation to ancillaries and payments, while rich data and intelligence helps to generate demand. By operating exclusively in the B2B arena, we are uniquely placed to drive growth for our partners without competing for the end customer. Our teams of 3000+ experts on the ground provide local expertise and support to boost trading even further, even in the most hard-to-reach spaces. Our unique blend of technology, data and passionate people serve as a catalyst for B2B travel players aiming to unlock their full potential.

Palma, Spain, 14 November 2023 – As industry leaders prepare for MarketHub Asia next week, Hotelbeds promises to uncover the latest and most crucial trends in the world of travel with the presence of renowned speakers such as Google, Global Sustainable Tourism Council (GSTC) and the Pacific Asia Travel Association (PATA). During the two-day conference, thought leaders will dive into the evolution of travellers, focusing on the growing importance of sustainable and responsible travel, as well as data-driven consumer decision-making. “The packed agenda for MarketHub Asia, featuring world-leading organisations shows the value this event has for leaders across the travel industry” said Carlos Muñoz, Chief Commercial of HBX Group, parent company of Hotelbeds. “It promises to be an insightful event covering the hottest topics such as the power of personalisation of experiences, the benefits of collaboration to foster innovation and much more .” Fostering global collaboration and knowledge-sharing among the 400 attendees from 16 countries across Asia-Pacific and the Middle East, the event will take place from November 21-23 at the Amari Bangkok Hotel. MarketHub Asia will not only offer a world-class conference programme but will also provide a unique platform for networking.  Supported by select sponsors including ONYX Hospitality Group, NH Hotels (part of Minor), Clermont Hotel Group, Accor, Visit Hungary, Rixos Hotels and Titanic Hotels, MarketHub Asia is an exclusive, invitation-only event that brings together Hotelbeds’ strategic partners and clients. For more information about the MarketHub Asia, please visit the website.   ### About Hotelbeds Hotelbeds are global leaders in the TravelTech space, connecting and empowering businesses by facilitating bridges in the ever-changing and expanding travel ecosystem. Our cloud-based technology platforms offer fast and simple access to a global network of travel products, from accommodation to ancillaries and payments, while rich data and intelligence helps to generate demand. By operating exclusively in the B2B arena, we are uniquely placed to drive growth for our partners without competing for the end customer. Our teams of 3000+ experts on the ground provide local expertise and support to boost trading even further, even in the most hard-to-reach spaces. Our unique blend of technology, data and passionate people serves as a catalyst for B2B travel players aiming to unlock their full potential. Follow us: Linkedin: https://www.linkedin.com/company/hotelbeds Twitter: @Hotelbeds Facebook: Hotelbeds Instagram: @hotelbeds_official Hotelbeds Media Contact PR & Media Relations  Clara Truyols – clatruyols@hotelbeds.com  

Palma, Spain, 13 November, 2023 —The TravelTech Lab by HBX Group has joined Mastercard’s Tourism Innovation Hub (the Hub), while Mastercard has joined HBX Group’s TravelTech Lab, to collaborate on accelerating innovation in the travel and tourism sector. With HBX Group’s TravelTech Lab and Mastercard’s Global Tourism Innovation Hub based in Spain, the companies share a joint commitment to provide a springboard for emerging innovation and tech talent to the world. Together, over the next three years they will share knowledge, industry insights and collaborate on sustainability and inclusive tourism projects, to support the future of the industry. “Our new membership in Mastercard’s Tourism Innovation Hub will help us accelerate our goal to provide frictionless end-to-end travel for everyone,” said José María Pestaña Sartorius, Chief Innovation Officer at HBX Group. “Since the TravelTech Lab by HBX Group launched earlier this year, we have established ourselves in the travel innovation ecosystem by joining forces with world-renowned institutions who share our vision and mission.” “Mastercard’s Tourism Innovation Hub has become a trusted collaborator across the public and private sectors in developing more sustainable and resilient tourism globally, “said Quim Martinez Bosch, Vice President, Tourism Innovation Hub at Mastercard. “We look forward to working with HBX Group to co-create innovative solutions for destinations around the world, focused on connecting and empowering businesses and local communities.” While the TravelTech Lab by HBX Group opened earlier this year to reimagine tourism and improve the overall travel experience, Mastercard’s Global Tourism Innovation Hub works with governments, public sector agencies and private sector companies to accelerate their digitalisation efforts, as well as innovate, research, and co-create solutions across the tourism ecosystem. Recent additions to the Hub include the Ministry of Ecology, Environmental Protection and Climate Change of the Republic of Uzbekistan and the Kazakh Tourism National Company. They join existing Tourism Innovation Hub members including the United Nations World Tourism Organization (UNWTO), Spain’s SEGITTUR, and the Global Travel Resilience & Crisis Management Centre (GTRCMC) of Jamaica. ### About the TravelTech Lab by HBX Group The TravelTech Lab by HBX Group is on a mission to re-imagine the world of travel. The Lab’s creation was driven by a passion for innovation in product development and finding new ways to use technology to create frictionless travel for all. We explore the intersection of emerging technology and travel to revolutionise both the product offering and the consumer experience, whilst engineering solutions which advance HBX Group’s agenda to change the way that tomorrow’s travellers move, connect and explore. We do this by co-innovating with trail-blazing start-ups and like-minded partners who are focused on collaboration and have a disruptive mindset. The TravelTech Lab by HBX Group is where cutting-edge ideas can soar. We create breakthrough products, platforms and services by exploring new horizons to drive digital transformation within the travel industry. To find out more, visit https://www.traveltechlab.net/ Press contact Clara Truyols Nadal clatruyols@hotelbeds.com

Palma, Spain, 7 November 2023 – Hotelbeds, part of HBX Group, has entered a partnership with Barceló Hotel Group. This strategic distribution agreement increases Hotelbeds’ accommodation portfolio while also extends Barceló Hotels & Resorts’ brand in Europe, the Middle East and Africa, opening up new possibilities for travellers. The collaboration adds 130 Barceló hotels in 15 countries into the Hotelbeds Preferred Portfolio, and Hotelbeds will in return enhance the distribution reach for these properties, which spans more than 170 markets, and encompasses more than 71,000 travel buyers, resulting in a number of benefits, including increased revenue streams in underpenetrated market segments. Carlos Muñoz, Chief Commercial Officer of HBX Group, said: “We are excited to start this collaboration with Barceló Hotel Group, a brand that shares our dedication to providing top-tier experiences for travellers. This partnership enriches our extensive hotel portfolio, enabling us to offer our customers an even wider array of choices. We look forward to the positive impact this collaboration will have for both companies.” As the flagship brand of Barceló Hotel Group, Barceló Hotels & Resorts is renowned for offering a wide spectrum of accommodation to suit the diverse needs and preference of travellers, whether they are looking for leisure, business or luxury stays. The brand encompasses a global collection of hotels and resorts, including urban properties, beachfront getaways and all-inclusive destinations. Raul González, Chief Executive Officer at Barceló Hotel Group said: “We are pleased to announce this alliance with Hotelbeds as it allows us to increase the awareness of Barceló Hotels & Resorts and to reach more markets globally. This is a fundamental step in our plans for growth and market diversification. Our commercial strategy is strengthened through the development of smart initiatives designed to reinforce relationships with strong partners like Hotelbeds.” E-Commerce Director at Barceló, Carlos Saniger; VP Commericial Europe at Hotelbeds, Jorge Cortes; Contracting Manager Regional Chains at Hotelbeds, Maria Montero; Chief Digital Business Officer at Barceló, Iñigo Onieva, and Head of E-Distribution at Barceló, Denis Kunz, at World Travel Market (WTM) on Tuesday 7 November. ### About Hotelbeds Hotelbeds are global leaders in the TravelTech space, connecting and empowering businesses by facilitating bridges in the ever-changing and expanding travel ecosystem. Our cloud-based technology platforms offer fast and simple access to a global network of travel products, from accommodation to ancillaries and payments, while rich data and intelligence helps to generate demand. By operating exclusively in the B2B arena, we are uniquely placed to drive growth for our partners without competing for the end customer. Our teams of 3000+ experts on the ground provide local expertise and support to boost trading even further, even in the most hard-to-reach spaces. Our unique blend of technology, data and passionate people serve as a catalyst for B2B travel players aiming to unlock their full potential. About Barceló Hotel Group Barceló Hotel Group, the hotel division of the Barceló Group, is the second largest hotel chain in Spain and is among the top 30 largest in the world in number of rooms. The group currently has more than 280 4 and 5-star urban and holiday hotels, totalling more than 62,000 rooms across 25 countries and marketed under four brands: Royal Hideaway Luxury Hotels & Resorts, Barceló Hotels & Resorts, Occidental Hotels & Resorts and Allegro Hotels. It is also part of the Crestline Hotels & Resorts group, an independent hotel company with 130 establishments. For more information please visit: www.barcelo.com Hotelbeds Media Contact PR & Media Relations  Clara Truyols – clatruyols@hotelbeds.com